The ROI of Proactive Security

While a Security leaders' main priority is to ensure the safety and security of their employees, customers, and assets, the reality of business is that they have to consider the cost of these expenditures. Because it is essential to have the right tools in place to handle a crisis when it happens, security leaders have historically struggled to secure enough budget for tools to help them proactively assess security risks and threats, before a crisis happens. 

Why Proactive Security

Investing in proactive corporate security measures can yield a high return on investment (ROI) by preventing incidents that could result in significant financial losses. Incidents, such as protests (peaceful and violent), military instability, kidnapping and even property crime like looting and vandalism, can have financial consequences for businesses.

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Investing in proactive physical security measures can yield a high return on investment (ROI) by preventing incidents that could result in significant financial losses. Incidents, such as protests (peaceful and violent), military instability, kidnapping and even property crime like looting and vandalism, can have financial consequences for businesses.

When security teams have transparency into potential threats, they are able to implement proactive physical security measures. Retailers and financial institutions, for example, are focused on loss prevention, so they prepare by installing  surveillance cameras, access control systems, and security personnel, that can deter potential threats and prevent incidents from occurring. This, in turn, can help reduce costs associated with theft, property damage, and other incidents.

Proactive physical security measures not only provide peace of mind but can also result in significant cost savings for your organization. Let's take a closer look at some of the ways in which proactive security measures can save your organization money.

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Reduce the cost from timely incidents

One of the most significant benefits of proactive physical security measures is their ability to prevent incidents before they occur. By identifying potential security risks and implementing measures to mitigate them, you can avoid costly incidents that could harm your customers or employees. For example, installing security cameras and access control systems can deter criminal activity and reduce the risk of theft, vandalism, and assault.

Reduce inefficiency due to poor resource allocation

Proactive physical security measures can also help you allocate resources more efficiently. By identifying potential security risks and implementing appropriate measures, you can reduce the need for excessive security staffing or over-reliance on expensive technology. This can result in significant cost savings for your organization while still maintaining a high level of security.

Minimize the cost of security related reputation management

Your organization's reputation is critical to its success. Any negative publicity resulting from a security breach or incident can be damaging and costly to your brand. 
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Fleichman Hillard reports that the cost of preparation is a small fraction of the cost of a crisis when it comes to your brand. The cost to prepare will run you $60,000 to $500,000 (depending on the industry and range of geographies to be covered), whereas unprepared companies in a crisis will spend millions of dollars in crisis mitigation and lose hundreds of millions in reputation and shareholder value.

Proactive physical security measures can help you avoid these incidents, protecting your reputation and saving you money on costly reputation management efforts. 

Increase revenue potential with safety-focused site selection

De-risking your site selection can have a significant impact on your potential revenue. By selecting a site that has been thoroughly vetted for potential security risks, you can reduce the likelihood of costly security incidents that can negatively impact your revenue. Additionally, a secure site can increase customer and employee confidence, which can result in increased business and loyalty. When your customers and employees feel safe and secure, they are more likely to return, recommend your business to others, and spend more money. Investing in de-risking your site selection can be a strategic decision that can pay dividends in the long run, leading to increased potential revenue and sustainable business growth.

Attract and retain more customers

Lastly, proactive physical security measures can help you retain customers and attract new ones. Customers and employees want to feel safe and secure when interacting with your organization. By investing in proactive physical security measures, you can provide this assurance, enhancing your brand reputation and ensuring continued revenue growth.

Investing in proactive physical security measures, like Base Operations, can result in significant cost savings for your organization. From reducing costs associated with timely incidents, improving resource allocation, protecting your brand reputation, and ensuring revenue potential, the benefits of such measures are clear.

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